tag:blogger.com,1999:blog-12595716269929875422024-03-13T09:54:28.944-07:00Digital Marketing Concepts and TrainingDigital Marketing has become the new age medium for Advertising. Today business depends on digital marketing. Digital marketing covers the gamut of SEO, Social Media, Paid Advertising, Blogs etc.I am trying my best to share my knowledge as best as I can. But it will help to go through more subject materials on the web.I will be putting in video links wherever possible.Your feedback is welcomeAnonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-1259571626992987542.post-70013025044881347452015-12-04T03:18:00.000-08:002015-12-04T03:28:59.320-08:00How is SEO related to Search Engines. <div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">SEO means Search Engine Optimization, which means your
website has to be optimized to be easily available to the search engines. To
work on SEO you first need to understand how a search engine works.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The below video from google will give a fair idea of how search engines work</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://www.youtube.com/watch?v=BNHR6IQJGZs" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"> Watch</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> Video</span></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Search engines are like librarians. When you need a book you
ask a librarian who will guide you to the particular section and the particular
shelf and then on to the particular book.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A Librarian will have <i style="mso-bidi-font-style: normal;">“assistants”</i>
who arrange the books as guided by the Librarian and the books are bought and
stored by the <i style="mso-bidi-font-style: normal;">“purchase department”.</i>
The purchase department executive will go to various book-stores and buy
relevant books based on the content in it <span style="mso-spacerun: yes;"> </span>and then give it to the Assistant Librarian to
arrange in the sections as guided by the Librarian. Libraries don’t store
unwanted or irrelevant books with improper content.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Similarly, In search engines there are Bots or Robots who
act as purchase or research executives that shop through various websites and
collect information available on the website<span style="mso-spacerun: yes;">
</span>(only they don’t pay for it). This information are then stored in
various files in designated sections and then analyzed by a powerful central engine.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The moment we search in the search box of the search engine,
the text is carried to the central engine where it is analyzed for re-direction
to the particular section and the most relevant result is displayed based on
the content asked for and the content available.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In other words a search engine is a database that holds
pieces of text from millions of website all over the World Wide Web.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Summarizing this it means that unless the Bots get the
required information in the right format from your website, they wont be able
to deliver it to the search engines. Bots cannot read images so your website
should have more text content in it rather than images.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The fact to be remembered is Computers are not as smart as
humans. It follows the logic that has been fed into the program that it runs on.
<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Intelligent Human beings can alter decisions based on
circumstances and situations but for a computer it follows the rule of the book
where it has no thoughts of its own.</span><o:p></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-21378137976849408062015-12-03T10:47:00.003-08:002015-12-03T20:16:26.891-08:00Variations in targeting clients for B2C and B2B websites<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Variations in targeting
clients for B2C and B2B websites <o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The strategy defined for B2C and B2B markets are completely
different.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">B2C<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I case of B2C market it is essential to spread a wide net to
catch the target market. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The B2C market as defined in classic conversion funnel
requires a lot of visitors who can be your prospective customers to visit your
website . Once they visit the website they either turn away or become prospective
leads. These prospective leads may then become a buyer.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As a general marketing rule when 100 customers visit you,
only 30% (30 customers) may show interest in your product. of which 30% (10
customers) may come down to the stage of negotiation and finally 5% ( 5 people)
may end up buying your product.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This is what is called the classic conversion funnel.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">While targeting customers through a B2C website the factors
that helps the most are <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 46.4pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->Branding: Name recognition, Visibility, Presence
and Top-Of-The-Mind- Awareness.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 46.4pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->Building Confidence: Establish your expertise,
Avoid overt self-promotion, Sell softly, Provide value with Links, Resources
and Unbiased information.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 46.4pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Cambria; mso-fareast-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]-->After Sales Arena: Focus should be provided on
after sales service where there are sections for detecting and correcting
customer complaints, Customer Feedback Form, Details of Service Centers with
address, location map, telephone numbers, work timings etc. The name of the
Center Manager would be an added asset.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The standard market tools for a B2C website promotion is
primarily based on <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Demographics (Who): The message about a product varies by
gender. A shampoo advertisement is rarely directed towards males. Though it may
be a unisex product.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Demographics segmentation is the most common type of
differentiation that covers standard categories like : Gender, Age, Ethinicity,
Marital Status, Family Size, Household Income, Occupation, Social Class, and
last but not the least Education.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Geography (Where): The relevance may seem a bit<span style="mso-spacerun: yes;"> </span>obscure but is not. People living in dry
climates will be more receptive to moisturizers than those living in a humid
climate.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This differentiation covers : Country, Region, State,
City,Zip Code etc.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Lifestages (What): A teenage boy may search for games on the
internet , while a girl may be searching for an ipod, iphone similarly a woman
may search for either household items or beauty products. The criteria for
search can varies depending on the life stages.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The differentiation covers whether the person conducting the
search is Single, Married, With Children below 5 years, having children who are
above 5 years, Having children who have reached Teenage, and finally retired
people.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And then the cycle continues with the child. As once the
child reaches his youth he then becomes the “Single”-factor.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Lifestyle (Why) : People have different reasons for buying
products. Some may buy branded products, some buy products based on the effect
of it on the environment, some may buy products based on their being organic or
chemicals being in it. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This segmentation depends on Social Class, Lifestyle, Shared
Interests and Activities.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The Challenges in B2C is the target segment is very vast, so
the reach should expanded widely. The audience can be very fickle minded.The
product reviews given by your visitors can be good or bad. These reviews do
influence the buying pattern of lot of people. But the same things can also be
an advantage.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">B2B<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">B2B sites run the gamut of a organizations selling kitchen
equipment to restaurants to Corporate Companies selling software. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">B2B the sales cycle is different. It caters to a very niche
audience. B2B companies have a longer sales cycle and high value purchases,
with multiple people involved in closing a sale. B2B marketing requires a
completely different approach.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In B2B the focus is more on Branding, Top-Of-The–Mind Visibility,
Customer support and problem solving as against sales focused messages on B2C
sites.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The key step is to target the <span style="mso-spacerun: yes;"> </span>people who make the buying decisions and also
people who influence these decisions.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">In case of B2B sites
the top priority is to get inside the customer’s head and convey the right story.</span><br />
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<!--StartFragment-->
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The best way is open with the right key words that your
prospects care about and not the ones that you use to describe your company.
Most of the times B2B companies are entrenched in their philosophies and may
miss the customer’s point of view.</span><o:p></o:p></div>
<!--EndFragment--><span style="font-family: "arial" , "helvetica" , sans-serif;">.</span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-31309891276868739542015-12-03T07:09:00.003-08:002015-12-03T07:09:56.382-08:00Factors to be considered while doing SEO<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">What is Search Engine
Optimization?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">A diverse set of activities done to drive traffic to your
website <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">Why do we need SEO?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">SEO has become a pre-requisite for a successful website. Of
the millions of websites on the Internet it is unlikely that anyone will visit
your site without knowing the web address. Someone visiting your company
website, may be by the site address given on your visiting card or the email
that they have received from you, either that or you have told them in a text
or verbal conversation to visit the site, or they are an already existing
customer of your company.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">If anyone who has never met you or knows anything about your
company or its products and services will visit your website only through a
search result conducted on search engines like Google, Bing, Yahoo etc.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">SEO is the process of introducing your website to the search
engines so that they can present your company information to the visitor<span style="mso-spacerun: yes;"> </span>when they ask or search for a particular
product or service that you or your company is dealing in.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">What are the factors
that are considered while doing SEO?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The first step in doing SEO is to define </span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>The Business Goals. </b></span></div>
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</div>
<ol>
<li><o:p><span style="font-family: Arial, Helvetica, sans-serif;"> </span></o:p><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;"><span style="font-size: 7pt; font-stretch: normal;"> </span></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Branding,</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Attracting Investors,</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;"><span style="font-size: 7pt; font-stretch: normal;"> </span></span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Selling Products Online</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Customer Service to Existing Customers</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Gaining New Customers or any other goal that can
be defined other than these.</span></li>
</ol>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Second Step is <b>Research</b> on :</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal">
</div>
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Competitor sites : Their strengths, weakness.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Knowing your target audience helps in making
important decisions in SEO. It is then crucial to understand and know
Demographics, Geographics, Life Style, Affinity of your target clients.</span></li>
</ol>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Third stage is <b>Call to action: What we want the visitor to
do on our website?</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">As discussed earlier visitors will only come to your website
through the search results shown on the search engines. We should remember that
when a visitor comes to your website, if he does not find what he is looking
for he may not wait for long and will immediately shift to the other websites
also shown in the search results.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">It is very crucial that<span style="mso-spacerun: yes;">
</span>the landing page (the one that the visitor lands one by clicking the
link of your company shown in the search results) should be attractive enough
to gain the confidence of the visitor that he has come to the right place.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Conversion on a website can be defined by the visitor’s
action after he comes to the site.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">If it is a product or service that the visitor is looking
for and if he performs any one of the action below, it means that the visitor
is now a hot prospective customer.<o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<ol>
<li><o:p><span style="font-family: Arial, Helvetica, sans-serif;"> </span></o:p><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">He or She, purchases a product from your
website.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Fills out an enquiry form or registration form or Subscribes to a mailing list.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Remains on a particular page for a long time (Can
be seen through analytics).</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;"></span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Comments on your blog page.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Likes you on Facebook (Through the social media
link on your website).</span><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Posts a positive review.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Sends you an enquiry via email through the
contact page of your website.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif; text-indent: -18pt;">Calls
your company sales number mentioned on the website.</span></li>
</ol>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">But to ensure all these, it is essential to have a very good
landing page.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">A good landing page is
one with the right information that the visitor is looking for.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">The landing page should reassure the visitor that he has
reached the right place and it should be easy for him to take the next step.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">A new customer is always a welcome deal and is a valuable
asset to your company. Even a few conversions can make a great deal of
difference to your business.</span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-46369729302157734952015-11-27T22:45:00.000-08:002015-11-27T22:45:05.654-08:00What you need to know about your website ( Part 1)<span style="font-family: Arial, Helvetica, sans-serif;">You already have a website.....Great...so you are in the current market league!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">But a few things to share before we congratulate you.Most of the time, a company builds a website because "it has to"..and not because "it feels the need to". So where do you figure in this. Its very important to know what your website can do for you or what it is doing for you.Its better not to have a website that detriments or harms your company image rather than having one that looks like a truck ran over it.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>A few points that you should know about websites.</i></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">A Glamour Model and an Actor are both seen on the larger than life silver screen.But the similarity ends there. For a Glamour model looks count but for an actor it is about looks and substance. Good looks is short lived... so is the fame, Good Acting may give an actor a stability in their career, but Good Looks and Good Acting skills (substance) can take the actor a very long way. So does a website. </span><br />
<i><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></i>
<i><span style="font-family: Arial, Helvetica, sans-serif;">" Just a good design doesn't make a good website...the looks and content is very important".</span></i><br />
<i><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></i>
<b><span style="font-family: Arial, Helvetica, sans-serif;">The person who you want the most to find your website<i>....is the person who is searching for your website.</i></span></b><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The target audience of your websites are your potential customers. They can be CURRENT AND PAST CUSTOMERS SEEKING SUPPORT <b>and can even be potential investors looking to invest in your company.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Your websites should help you know your target audience.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Most importantly you need to know <b>what you want your visitors to do on your website.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>View your website</b>...( doesnt serve a purpose if they dont have anything interesting to see on it). So they should be able to find the information that they are looking for.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Purchase a product </b>: In which case the landing page should have an attractive content to guide them in telling them what they need to know and how to go about buying it.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Fill Out a Form : </b>There should be a reason or inspiration for them to fill the form. A visitor will never fill a form without any benefit out of it. This form can be a requisite for the visitor to download a product / service catalogue or brochure. It can be for availing a discount or a free offer or to subscribe to a newsletter that has content which benefits them.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Comment on a blog : </b>Blogs are essentially a nice way of expressing your company's visions and other news related to your product and services. This can also work as a customer service platform rather than having comments on the public social media which can be beneficial as well as harmful at times.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Visit your store or office :</b> A website also works as your company's calling card.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;"><b>Call your Sales Number : </b>In which case the sales number should be prominently displayed on the landing page.</span></li>
</ol>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>What ever you want the visitor to do... you need to optimize the pages that you want most of the people to get from the search engines and for best results the landing page should always have the information that the visitor is looking for.</i></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><br /></i></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><br /></i></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>** Landing pages are the pages on your website, where the visitors from search engines land on, when they click to your website link after it features in the results that come after they have made a search.</i></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i><br /></i></span></div>
<div>
<span style="font-family: Arial, Helvetica, sans-serif;"><i>Landing pages play a major role in conversions as it is the page that speaks to your audience and gives the first impression of your company....so it has to be taken care what it shows as it can create a positive lasting impression or the first and last impression.</i></span></div>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-6727819350362355732015-11-25T23:32:00.001-08:002015-11-25T23:34:31.475-08:00How is SEO or Search Marketing Beneficial <span style="font-family: "arial" , "helvetica" , sans-serif;">A very common question that is asked is "How is SEO or Search Marketing Beneficial?...or quite simply What are the benefits of SEO?" </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">SEO in business terms can be defined as " Marketing that involves gaining traffic and visibility for websites"...This can be either by paid methods or by unpaid methods.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">A strong SEO base is a pre-requisite for your business website.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<h2>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">SEO helps you make money</span></b></h2>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The fundamental goal of a business is to make money by selling a product or service. Anyone who does not make money out of his/her business needs to think of better options in life. In other words SEO is one of the many things that has to be done with a business benefit that is tangible.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<h2>
<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">SEO aids in Brand building and Brand Awareness</span></b></h2>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<i><span style="font-family: "arial" , "helvetica" , sans-serif;">When was the last time that you bought a product without inspecting the product and its brand?. </span></i><br />
<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Today buying is not just catering to our own need...there are many factors that define the buying pattern of the consumer.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whether it is B2B or B2C the factors that are mostly considered are </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">1) The Brand awareness</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">2) The Brand Value</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">3) The Brand Visibility</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">4) After Sales Service</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">5) Brand Reach</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Branding becomes an essential factor as a long term goal in business.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<h2>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>SEO is FREE</b></span></h2>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Search Engine Optimization is organic search marketing. Its completely free of cost. You can do your SEO yourself or take professional help.</span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Many a times it helps doing your own SEO if you own a small business.</span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Finally the concept is to create a brand visibility and sequentially drive traffic to your website and ensuring that the traffic converts to sale for you</i>. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.youtube.com/watch?v=by8rYZwHgeE" target="_blank">Check this Tutorial Video </a></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com1tag:blogger.com,1999:blog-1259571626992987542.post-197659083443528682015-11-25T21:05:00.001-08:002015-11-25T21:05:35.018-08:00What is SEO, SEARCH ENGINE OPTIMIZATION,SEARCH MARKETING<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">What is SEO?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">SEO is short for …<i>Search Engine Optimization</i> also referred
to as Search Marketing or Search Engine Marketing.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">I guess we all know what a website is. If the answer is
NO…welcome to earth…<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: red;">“SEO is a diverse set of activities that is performed
to bring or increase the number of desirable visitors to one’s own website”.</span><o:p></o:p></span></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial, Helvetica, sans-serif;">So Why do you need to
know about SEO?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Few reasons <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
</div>
<ol>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you are a business owner.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If are a part of the Marketing Department of a large or small organization.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you are a budding entrepreneur.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you are looking for a career in Digital Marketing.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">You are a Web Site Designer/ Developer.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you are Mobile App Designer/ Developer.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you like to know how the internet works when you search
for something.(Of course,we all search for something or the other, on search engines like Google,
Bing,Yahoo etc)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">If you have children whom you have to <i>"compete"</i> with so that
they don’t turn around and say “ You don’t know anything”…. </span></li>
</ol>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Ironically someone
had said,<i><b>” We spend half our lives hearing from our parents about what we don’t
know and the other half we spend hearing from our children about what we don’t
know".</b></i></span><span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span><br />
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Knowing about SEO is not about being a master of it, but
just for knowledge and if you are using websites in your daily life you will
just need to understand the basics of SEO and I feel everyone should know about
it. If not interested in knowing about SEO , you still need to know How the Search Engine Works</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: red;">Watch this simple video (apprxm<span style="mso-spacerun: yes;"> </span>3minutes 14 seconds) from google by clicking the link</span></b></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.youtube.com/watch?v=BNHR6IQJGZs"><b><span style="color: red;"></span></b><b><span style="color: black;">“What happens when you
search for something and how it comes back to you”</span></b><o:p></o:p></a></span></div>
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Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-27217235657786077372015-11-21T20:57:00.001-08:002015-11-21T20:57:12.396-08:00NEED...A "NECCESSARY EVIL EVOLVING DAILY"Anything and everything in the world starts and end with NEED.<br />
<br />
WHAT IS NEED....<br />
<br />
<b>A "<span style="color: red;">N</span>EVER <span style="color: red;">E</span>NDING <span style="color: red;">E</span>VOLUTION of <span style="color: red;">D</span>ESIRES"</b><br />
<b><br /></b>
<b>A "<span style="color: red;">N</span>ECCESSARY <span style="color: red;">E</span>VIL <span style="color: red;">E</span>VOLVING <span style="color: red;">D</span>AILY"</b><br />
<br />
Marketing can be defined as creating this NEED<br />
<br />
Marketing can be further branched out into Advertising and Sales<br />
<br />
Advertising is reaching the sub-conscious mind of the consumer by conscious efforts. In other words approaching for the NEED<br />
<br />
Sales is providing for this NEED<br />
<br />
Advertising being a part of Marketing can be considered as a complement to Sales.<br />
<br />
Marketing Gurus can define it in whatever way they want to but ultimately the fact remains that Marketing as per me is one of the greatest contributor to the great karmic cycle.<br />
<br />
Its a way of making life interesting. Think if Computers or mobiles had not come into existence....even if it had come into existence and marketing wouldn't have been done...it would have just faded into oblivion.<br />
<br />
Computers and mobiles have become a bane on the existence of mankind apart from also being a blessing<br />
<br />
No one would ever have known the joy or happiness of taking a selfie...enjoying talking to a friend or relative living in different corners of the world...Seeing them...Talking to them.....<br />
<br />
Toda we havea wide variety of options ...Apple has brought out iPhones,iPADS, MAc Books...not to forget SAMSUNG and other phone companies.<br />
<br />
I have seen and experienced the joy seen on the faces of people as they use Skype, whatsapp,G talk.There is a world within this world.<br />
<br />
We all say that Humans values does not remain any more...Relations have become a formality. I dont know whether to belive it or not but I feel that technology though has been a detriment to easy way of life it has has made life a bit easier.<br />
<br />
What do you think?..Share your views with me<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0tag:blogger.com,1999:blog-1259571626992987542.post-7416266082777230532015-11-02T05:47:00.002-08:002015-12-04T03:32:07.774-08:00Why Websites are Important for Your Business<span style="background-color: white; color: #616161; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 22px; text-align: justify;">Professional Websites to enhance your business prospects have become a prime neccessity.Developing an informative and visually appealing website has become more of a necessity than“just one more advertising tool”. </span><br />
<span style="background-color: white; color: #616161; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 22px; text-align: justify;">With the advent of Mobile Internet, it has become the most easily accessible document. It saves time in terms of information access.</span><br />
<span style="background-color: white; color: #616161; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 22px; text-align: justify;">The best part of a website is, it can be easily updated for corrections, modifications, additions unlike printed brochures.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="background-color: white; color: #616161; font-family: "arial" , "helvetica" , sans-serif; font-size: 15px; line-height: 22px; text-align: justify;">A good website requires the effort of a web developer, professional web designer, animator, graphic designer, creative content writer, domain name registrar, web administrator and database developer. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: #616161; font-family: "lato"; font-size: 15px; line-height: 22px; text-align: justify;"><br /></span>
</span><br />
<h4 style="color: #ff780f; font-family: Oswald; font-size: 22px; font-weight: 400; line-height: 28px; margin: 0px 0px 10px; padding: 0px; text-transform: uppercase;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">
“IT DEFINES YOUR BUSINESS.”</span></h4>
<h5 style="color: #ff780f; font-family: Lato; font-size: 15px; font-style: italic; font-weight: 400; margin: 0px; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">
“The man who does not value himself, cannot value anything or anyone.” – Ayan Rand</span></h5>
<div style="color: black; font-family: Lato; font-size: 15px; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Beyond ourselves, we all are deeply driven by our sense of identity, of who we are. We are in the midst of a world, where the central importance is on our self. We care for our own self …caring for our business becomes more crucial. It is essential in current times of ruthless competition to create our own individuality.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<h4 style="color: #ff780f; font-family: Oswald; font-size: 22px; font-weight: 400; line-height: 28px; margin: 0px 0px 10px; padding: 0px; text-transform: uppercase;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">
“ITS YOUR PARTNER IN BUSINESS”</span></h4>
<h5 style="color: #ff780f; font-family: Lato; font-size: 15px; font-style: italic; font-weight: 400; margin: 0px; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">
“I can control my destiny, but not my fate. Destiny means there are opportunities to turn right or left, but fate is a one-way street.” -Paulo Coelho</span></h5>
<div style="font-family: Lato; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Opportunities are like a stimulating cup of hot tea. If you wait too long, it might turn cold. The modern business world is striving on the world wide web. Business is on the web . Use your website to make money for your business.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<h4 style="color: #ff780f; font-family: Oswald; font-size: 22px; font-weight: 400; line-height: 28px; margin: 0px 0px 10px; padding: 0px; text-transform: uppercase;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">
USE YOUR WEBSITE TO PROMOTE YOUR BUSINESS</span></h4>
<h5 style="color: #ff780f; font-family: Lato; font-size: 15px; font-style: italic; font-weight: 400; margin: 0px; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">
“The secret of business is to know something that nobody else knows.”- Aristotle</span></h5>
<div style="color: black; font-family: Lato; padding: 0px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">No one can know your business as well as you do.There are no secrets to success. It is the result of preparation and hard work.The common question that gets asked in business is, ‘why?’ , but an equally valid question is, ‘why not?’. Do what is needed for your business.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Your website is the highly paid marketing executive who works at a low maintenance cost.</span></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/06586233425422568075noreply@blogger.com0