SEO means Search Engine Optimization, which means your
website has to be optimized to be easily available to the search engines. To
work on SEO you first need to understand how a search engine works.
The below video from google will give a fair idea of how search engines work
Search engines are like librarians. When you need a book you
ask a librarian who will guide you to the particular section and the particular
shelf and then on to the particular book.
A Librarian will have “assistants”
who arrange the books as guided by the Librarian and the books are bought and
stored by the “purchase department”.
The purchase department executive will go to various book-stores and buy
relevant books based on the content in it and then give it to the Assistant Librarian to
arrange in the sections as guided by the Librarian. Libraries don’t store
unwanted or irrelevant books with improper content.
Similarly, In search engines there are Bots or Robots who
act as purchase or research executives that shop through various websites and
collect information available on the website
(only they don’t pay for it). This information are then stored in
various files in designated sections and then analyzed by a powerful central engine.
The moment we search in the search box of the search engine,
the text is carried to the central engine where it is analyzed for re-direction
to the particular section and the most relevant result is displayed based on
the content asked for and the content available.
In other words a search engine is a database that holds
pieces of text from millions of website all over the World Wide Web.
Summarizing this it means that unless the Bots get the
required information in the right format from your website, they wont be able
to deliver it to the search engines. Bots cannot read images so your website
should have more text content in it rather than images.
The fact to be remembered is Computers are not as smart as
humans. It follows the logic that has been fed into the program that it runs on.
Intelligent Human beings can alter decisions based on
circumstances and situations but for a computer it follows the rule of the book
where it has no thoughts of its own.