Friday 4 December 2015

How is SEO related to Search Engines.

SEO means Search Engine Optimization, which means your website has to be optimized to be easily available to the search engines. To work on SEO you first need to understand how a search engine works.

The below video from google will give a fair idea of how search engines work



Search engines are like librarians. When you need a book you ask a librarian who will guide you to the particular section and the particular shelf and then on to the particular book.

A Librarian will have “assistants” who arrange the books as guided by the Librarian and the books are bought and stored by the “purchase department”. The purchase department executive will go to various book-stores and buy relevant books based on the content in it  and then give it to the Assistant Librarian to arrange in the sections as guided by the Librarian. Libraries don’t store unwanted or irrelevant books with improper content.

Similarly, In search engines there are Bots or Robots who act as purchase or research executives that shop through various websites and collect information available on the website  (only they don’t pay for it). This information are then stored in various files in designated sections and then analyzed by a powerful central engine.

The moment we search in the search box of the search engine, the text is carried to the central engine where it is analyzed for re-direction to the particular section and the most relevant result is displayed based on the content asked for and the content available.

In other words a search engine is a database that holds pieces of text from millions of website all over the World Wide Web.

Summarizing this it means that unless the Bots get the required information in the right format from your website, they wont be able to deliver it to the search engines. Bots cannot read images so your website should have more text content in it rather than images.

The fact to be remembered is Computers are not as smart as humans. It follows the logic that has been fed into the program that it runs on.


Intelligent Human beings can alter decisions based on circumstances and situations but for a computer it follows the rule of the book where it has no thoughts of its own.


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