What you need to know about your website ( Part 1)

You already have a website.....Great...so you are in the current market league!

But a few things to share before we congratulate you.Most of the time, a company builds a website because "it has to"..and not because "it feels the need to". So where do you figure in this. Its very important to know what your website can do for you or what it is doing for you.Its better not to have a website that detriments or harms your company image rather than having one that looks like a truck ran over it.

A few points that you should know about websites.


A Glamour Model and an Actor are both seen on the larger than life silver screen.But the similarity ends there. For a Glamour model looks count but for an actor it is about looks and substance. Good looks is short lived... so is the fame, Good Acting may give an actor a stability in their career, but Good Looks and Good Acting skills (substance) can take the actor a very long way. So does a website. 

" Just a good design doesn't make a good website...the looks and content is very important".

The person who you want the most to find your website....is the person who is searching for your website.

The target audience of your websites are your potential customers. They can be CURRENT  AND PAST CUSTOMERS SEEKING SUPPORT and can even be potential investors looking to invest in your company.

Your websites should help you know your target audience.

Most importantly you need to know what you want your visitors to do on your website.

1. View your website...( doesnt serve a purpose if they dont have anything interesting to see on it). So they should be able to find the information that they are looking for.
2. Purchase a product : In which case the landing page should have an attractive content to guide them in telling them what they need to know and how to go about buying it.
3. Fill Out a Form : There should be a reason or inspiration for them to fill the form. A visitor will never fill a form without any benefit out of it. This form can be a requisite for the visitor to download a product / service catalogue or brochure. It can be for availing a discount or a  free offer or to subscribe to a newsletter that has content which benefits them.
4. Comment on a blog : Blogs are essentially a nice way of expressing your company's visions and other news related to your product and services. This can also work as a customer service platform rather than having comments on the public social media which can be beneficial as well as harmful at times.
5. Visit your store or office : A website also works as your company's calling card.
6. Call your Sales Number : In which case the sales number should be prominently displayed on the landing page.

What ever you want the visitor to do... you need to optimize the pages that you want most of the people to get from the search engines and for best results the landing page should always have the information that the visitor is looking for.

** Landing pages are the pages on your website, where the visitors from search engines land on, when they click to your website link after it features in the results that come after they have made a search.

Landing pages play a major role in conversions as it is the page that speaks to your audience and gives the first impression of your company....so it has to be taken care what it shows as it can create a positive lasting impression or the first and last impression.

How is SEO or Search Marketing Beneficial

A very common question that is asked is "How is SEO or Search Marketing Beneficial?...or quite simply What are the benefits of SEO?" 

SEO in business terms can be defined as " Marketing that involves gaining traffic and visibility for websites"...This can be either by paid methods or by unpaid methods.

A strong SEO base is a pre-requisite for your business website.

SEO helps you make money

The fundamental goal of a business is to make money by selling a product or service. Anyone who does not make money out of his/her business needs to think of better options in life. In other words SEO is one of the many things that has to be done with a business benefit that is tangible.

SEO aids in Brand building and Brand Awareness

When was the last time that you bought a product without inspecting the product and its brand?. 

Today buying is not just catering to our own need...there are many factors that define the buying pattern of the consumer.

Whether it is B2B or B2C the factors that are mostly considered are 

1) The Brand  awareness

2) The Brand Value

3) The Brand Visibility

4) After Sales Service

5) Brand Reach

Branding becomes an essential factor as a long term goal in business.

SEO is FREE

Search Engine Optimization is organic search marketing. Its completely free of cost. You can do your SEO yourself or take professional help.

Many a times it helps doing your own SEO if you own a small business.

Finally the concept is to create a brand visibility and sequentially drive traffic to your website and ensuring that the traffic converts to sale for you. 


Check this Tutorial Video 

What is SEO, SEARCH ENGINE OPTIMIZATION,SEARCH MARKETING

What is SEO?

SEO is short for …Search Engine Optimization also referred to as Search Marketing or Search Engine Marketing.

I guess we all know what a website is. If the answer is NO…welcome to earth…

“SEO is a diverse set of activities that is performed to bring or increase the number of desirable visitors to one’s own website”.

So Why do you need to know about SEO?

Few reasons 

1. If you are a business owner.
2. If are a part of the Marketing Department of  a large or small organization.
3. If you are a budding entrepreneur.
4. If you are looking for a career in Digital Marketing.
5. You are a Web Site Designer/ Developer.
6. If you are Mobile App Designer/ Developer.
7. If you like to know how the internet works when you search for something.(Of course,we all search for something  or the other, on search engines like Google, Bing,Yahoo etc)
8. If you have children whom you have to "compete" with so that they don’t turn around and say “ You don’t know anything”…. 

Ironically someone had said,” We spend half our lives hearing from our parents about what we don’t know and the other half we spend hearing from our children about what we don’t know".

Knowing about SEO is not about being a master of it, but just for knowledge and if you are using websites in your daily life you will just need to understand the basics of SEO and I feel everyone should know about it. If not interested in knowing about SEO , you still need to know How the Search Engine Works

Watch this simple video (apprxm  3minutes 14 seconds) from google by clicking the link

“What happens when you search for something and how it comes back to you”

NEED...A "NECCESSARY EVIL EVOLVING DAILY"

Anything and everything in the world starts and end with NEED.

WHAT IS NEED....

A "NEVER ENDING EVOLUTION of DESIRES"

A "NECCESSARY EVIL EVOLVING DAILY"

Marketing can be defined as creating this NEED

Marketing can be further branched out into Advertising and Sales

Advertising is reaching the sub-conscious mind of the consumer by conscious efforts. In other words approaching for the NEED

Sales is providing for this NEED

Advertising being a  part of Marketing can be considered as a complement to Sales.

Marketing Gurus can define it in whatever way they want to but ultimately the fact remains that Marketing as per me is one of the greatest contributor to the great karmic cycle.

Its a way of making life interesting. Think if Computers or mobiles had not come into existence....even if it had come into existence and marketing wouldn't have been done...it would have just faded into oblivion.

Computers and mobiles have become a bane on the existence of mankind apart from also being a blessing

No one would ever have known the joy or happiness of taking a selfie...enjoying talking to a friend or relative living in different corners of the world...Seeing them...Talking to them.....

Toda we havea wide variety of options ...Apple has brought out iPhones,iPADS, MAc Books...not to forget SAMSUNG and other phone companies.

I have seen and experienced the joy seen on the faces of people as they use Skype, whatsapp,G talk.There is a world within this world.

We all say that Humans values does not remain any more...Relations have become a formality. I dont know whether to belive it or not but I feel that technology though has been a detriment to easy way of life it has has made life a bit easier.

What do you think?..Share your views with me

Why Websites are Important for Your Business

Professional Websites to enhance your business prospects have become a prime neccessity.Developing an informative and visually appealing website has become more of a necessity than“just one more advertising tool”. 
With the advent of Mobile Internet, it has become the most easily accessible document. It saves time in terms of information access.
The best part of a website is, it can be easily updated for corrections, modifications, additions unlike printed brochures.

A good website requires the effort of a web developer, professional web designer, animator, graphic designer, creative content writer, domain name registrar, web administrator and database developer. 

“IT DEFINES YOUR BUSINESS.”

“The man who does not value himself, cannot value anything or anyone.” – Ayan Rand

Beyond ourselves, we all are deeply driven by our sense of identity, of who we are. We are in the midst of a world, where the central importance is on our self. We care for our own self …caring for our business becomes more crucial. It is essential in current times of ruthless competition to create our own individuality.

“ITS YOUR PARTNER IN BUSINESS”

“I can control my destiny, but not my fate. Destiny means there are opportunities to turn right or left, but fate is a one-way street.” -Paulo Coelho

Opportunities are like a stimulating cup of hot tea. If you wait too long, it might turn cold. The modern business world is striving on the world wide web. Business is on the web . Use your website to make money for your business.

USE YOUR WEBSITE TO PROMOTE YOUR BUSINESS

“The secret of business is to know something that nobody else knows.”- Aristotle

No one can know your business as well as you do.There are no secrets to success. It is the result of preparation and hard work.The common question that gets asked in business is, ‘why?’ , but an equally valid question is, ‘why not?’. Do what is needed for your business.

Your website is the highly paid marketing executive who works at a low maintenance cost.