Factors to be considered while doing SEO

What is Search Engine Optimization?

A diverse set of activities done to drive traffic to your website

Why do we need SEO?

SEO has become a pre-requisite for a successful website. Of the millions of websites on the Internet it is unlikely that anyone will visit your site without knowing the web address. Someone visiting your company website, may be by the site address given on your visiting card or the email that they have received from you, either that or you have told them in a text or verbal conversation to visit the site, or they are an already existing customer of your company.

If anyone who has never met you or knows anything about your company or its products and services will visit your website only through a search result conducted on search engines like Google, Bing, Yahoo etc.

SEO is the process of introducing your website to the search engines so that they can present your company information to the visitor  when they ask or search for a particular product or service that you or your company is dealing in.

What are the factors that are considered while doing SEO?

The first step in doing SEO is to define 

The Business Goals. 

1.   Branding,
2. Attracting Investors, 
3. Selling Products Online
4. Customer Service to Existing Customers
5. Gaining New Customers or any other goal that can be defined other than these.

Second Step is Research on :

1. Competitor sites : Their strengths, weakness.
2. Knowing your target audience helps in making important decisions in SEO. It is then crucial to understand and know Demographics, Geographics, Life Style, Affinity of your target clients.

Third stage is Call to action: What we want the visitor to do on our website?

As discussed earlier visitors will only come to your website through the search results shown on the search engines. We should remember that when a visitor comes to your website, if he does not find what he is looking for he may not wait for long and will immediately shift to the other websites also shown in the search results.

It is very crucial that  the landing page (the one that the visitor lands one by clicking the link of your company shown in the search results) should be attractive enough to gain the confidence of the visitor that he has come to the right place.

Conversion on a website can be defined by the visitor’s action after he comes to the site.

If it is a product or service that the visitor is looking for and if he performs any one of the action below, it means that the visitor is now a hot prospective customer.

1.  He or She, purchases a product from your website.
2. Fills out an enquiry form or registration form or Subscribes to a mailing list.
3. Remains on a particular page for a long time (Can be seen through analytics).
4. Comments on your blog page.
5. Likes you on Facebook (Through the social media link on your website).Posts a positive review.
6. Sends you an enquiry via email through the contact page of your website.
7. Calls your company sales number mentioned on the website.

But to ensure all these, it is essential to have a very good landing page.

A good landing page is one with the right information that the visitor is looking for.

The landing page should reassure the visitor that he has reached the right place and it should be easy for him to take the next step.

A new customer is always a welcome deal and is a valuable asset to your company. Even a few conversions can make a great deal of difference to your business.