How is SEO or Search Marketing Beneficial

A very common question that is asked is "How is SEO or Search Marketing Beneficial?...or quite simply What are the benefits of SEO?" 

SEO in business terms can be defined as " Marketing that involves gaining traffic and visibility for websites"...This can be either by paid methods or by unpaid methods.

A strong SEO base is a pre-requisite for your business website.

SEO helps you make money

The fundamental goal of a business is to make money by selling a product or service. Anyone who does not make money out of his/her business needs to think of better options in life. In other words SEO is one of the many things that has to be done with a business benefit that is tangible.

SEO aids in Brand building and Brand Awareness

When was the last time that you bought a product without inspecting the product and its brand?. 

Today buying is not just catering to our own need...there are many factors that define the buying pattern of the consumer.

Whether it is B2B or B2C the factors that are mostly considered are 

1) The Brand  awareness

2) The Brand Value

3) The Brand Visibility

4) After Sales Service

5) Brand Reach

Branding becomes an essential factor as a long term goal in business.

SEO is FREE

Search Engine Optimization is organic search marketing. Its completely free of cost. You can do your SEO yourself or take professional help.

Many a times it helps doing your own SEO if you own a small business.

Finally the concept is to create a brand visibility and sequentially drive traffic to your website and ensuring that the traffic converts to sale for you. 


Check this Tutorial Video